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For illustrators and designers who sell on stock sites and marketplaces

Etsy niche research for digital downloads

Etsy search shows you what exists, not what sells or how hard it will be to be seen. This pairs live Etsy listing counts with buyer demand measured somewhere else entirely — Google, Pinterest and Reddit — so competition and interest are two separate numbers instead of one guess.

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Seller competition as its own score

Active Etsy listings for a phrase, from the official API, scored against demand on their own axis. It is never folded into stock supply and never mistaken for demand — those are three different things and the app keeps them apart.

Demand from outside Etsy

Search interest from Google Trends and Pinterest plus community mentions from Reddit. Measuring demand somewhere other than the marketplace you sell on is the whole point: Etsy tells you about supply.

Seasons and holidays on one calendar

Holidays and observances from 60-plus countries, each linked to the phrases it moves, with the upload date to be indexed before buyers start looking.

What this does not cover

Etsy publishes no AI-generated flag, so a theme measured on Etsy alone carries no AI-saturation number — that signal comes from Adobe Stock. Print-on-demand marketplaces such as Redbubble and Amazon Merch are not covered.

Every source we read, and where each one falls short

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